Perfect for smart shoppers, wine students, and anyone who's stared at a shelf and thought: is this actually worth it?
Unpacking the Real Costs, Myths, and Margins in Your Glass
Ever wondered why one bottle costs $12 and another $120? In this eye-opening class, we’ll break down what really goes into the price of a bottle of wine — from vineyard labor and land costs to oak barrels, aging time, packaging, distribution, and (yes) marketing. We’ll also explore what drives up the cost of cult wines, how bulk wine stays cheap, and whether “you get what you pay for” actually applies.
Includes a tasting of wines across a price spectrum to evaluate quality, value, and where your money is going.
